EXTREME SPORTS PHOTO BOOTH
Event Name: Grip challenge
Locations: Green Park, London
Client: Because XM
Solution: Custom made Green Screen Photo Booth
GIF preview of the booth in action
This was our second year working with Because xm on Continental Tyres the 'Grip Challenge' at the huge London Ride event in Green Park. The brief included building a tiny green screen photo booth in an event pod, to recreate an extreme sports photo of guests gripping onto a Continental tyre while dangling from a tall building.
The customer workflow
The experience had to run quickly allowing us to turn around a large number of people in a short space of time. The booth was automated by one member of crew who directed the customer on and off the experience. From the time of taking the photo to the customer collecting their print was around 3-4 minutes.
The ‘Grip Challenge’ event has been running for two consecutive years, being such a unique experience for all taking part.
The instant photo for guests to walk away with and social sharing creating brand awareness.