This was our second year working with Continental Tyres on the ‘Grip Challenge’ at the huge London Ride event in Green Park.
The brief included building a tiny green screen photo booth in an event pod, to recreate an extreme sports photo of guests gripping onto a Continental tyre while dangling from a tall building.
People Taking Part
Estimated Social Reach
THE CUSTOMER JOURNEY
The booth was positioned outside the ground, capturing fans on arrival. The photo booth allowed fans to create their own personal match card pitting them against legendary heavyweight Frank Bruno.
Fans passed on their name, details/stats to one of our events team and had their photo taken with Frank Bruno. The created photo was instantly printed and shared to social media.
The event was a great success with fans having the truly memorable experience of a photo op with Frank Bruno. The Grosvenor Casinos brand hit an estimated social reach of 5534 people.